Kicking Coca-Cola out of the Olympics? The full story of the multi-billion sponsorship boycott

On 17 July, on the eve of the 2024 Summer Olympics in Paris, several international organisations launched an initiative called “Kick Big Soda Out of Sport”, declaring war on the world’s largest soft drink producers, including Coca-Cola. The initiative claims that “Big Soda”—represented by industry giants like Coca-Cola and Pepsi—uses…