Green branding and misleading sustainability claims by companies, institutions, or policies.
On 17 July, on the eve of the 2024 Summer Olympics in Paris, several international organisations launched an initiative called “Kick Big Soda Out of Sport”, declaring war on the world’s largest soft drink producers, including Coca-Cola. The initiative claims that “Big Soda”—represented by industry giants like Coca-Cola and Pepsi—uses…
Imagine the vegetables on your plate didn’t come from a farmer with mud-stained hands working in a field, but were instead a technological marvel grown inside a vertical farming tower made of metal and plastic. How would you react? While in Berlin in 2018, I was captivated by the vertical…
Twenty hours later, I finally set foot on the thick blankets of snow in Lapland, northern Sweden. It was seven o’clock in the morning, and the dawn had not yet fully broken over Jokkmokk; however, the light reflecting off the brilliant white snow was enough to reveal the silhouettes of…
